Currently in Hip Hop, the name of the game as an artist is to flood the market with music. New or old: rule applies to both. If a typical big name plans to drop an album by this summer, you can expect 1 to 3 mixtapes in a promotional effort. If you’re a newbie, you may not create a buzz until you’re 5 mixtapes in. Forget about a 4-track demo; cancel your thoughts of an artist working that one single 2 to 4 months before dropping the album. All that is obsolete. Or is it??
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Rapper-producer duo Macklemore & Ryan Lewis has just dropped their 3rd album This Unruly Mess I’ve Created. Their last album, The Heist, was released in 2012, a 4-year gap between projects without a mixtape. However, that did not stop the buzz from being created. It’s almost like they haven’t missed a beat.
On the other hand, you have artists like Future, Rick Ross, and Yo Gotti who chosen to stick with the current format. Is that a good look though? Mixtapes being released every other month had become tiresome. Especially, when they were basically rapping about nothing. The Seattle, Washington natives elected to take their time and focused more on quality rather than quantity. Artists like Dr. Dre and OutKast didn’t rushed to put out a project. And it’s safe to say there’s not a wack album in either artists’ catalog.
Do you think rap artists will begin to focus more on quality than quantity?
[Polls Are Closed!!]
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