Like yesterday, I remember when Snoop Dogg signed to Master P’s No Limit imprint (1998). In hindsight, the move was equivalent to Kevin Duran joining Golden State Warriors–especially if you were like myself, a fan of both. And Master P’s introduction had the same level of energy as Ray Clay announcing the 90’s Chicago Bull.
“At ease. I would like to welcome the newest No Limit soldier, Mr. Snoop D-O Double G, And he brings to the tank money, power, respect, leadership, street knowledge, and wisdom,” Master P says.
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If you were a fan of the No Limit sound, you probably thought it was the perfect marriage. If you were not, you more than likely thought it was a bad move.
Snoop’s 3rd album, Da Game Is To Be Sold, Not To Be Told production came without the assistance of Dr. Dre and Daz, whom both help handle the task on his first two, Doggystyle and Tha Doggfather, respectively. Being in that situation, he had no other choice but to lean on No Limit’s in house production team, Beats by the Pound. Which in turn, gave him the sound that differed from his previous.
My opinion, the King of the West Coast still went hard on this one. Like in “Still A ‘G’ Thang” he spits:
“We make music for the thugs, and bangers, and the b****es, f*** you R&B singers!”
Now, let’s keep it 100: this wasn’t Snoop’s best effort. Snoop’s style over DJ KLC, Mo B. Dick, and Craig B’s production, on some tracks, seem to be forced. However, it dam sure wasn’t his worst (cough) Tha Doggfather!
[“Hip Hop Roundtable” by HHAD podcast coming SOON!]
Speaking of Tha Doggfather, it was not well received by fans nor critics. It did sell over 2 million copies, but it was considered wack compared to his debut. I think had he dropped another album of that caliber, it would have put Snoop out the game.
Releasing Da Game Is To Be Sold, Not To Be Told through No Limit–the hottest label out at the time–added life to Snoop’s career at perfect timing. It reached number one on the US Billboard 200 and US Top R&B/Hip-Hop Albums. However, was it because the album was that good or were we too geek on Snoop signing to No Limit that we didn’t realize the album was average at best?
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Snoop Dogg’s ‘Da Game Is To Be Sold, Not To Be Told’: Classic, Dope, Regular, or Garbage?
[Polls Are Closed!!]